Five Reasons Why People Like Stickers
Stickers! Business, personalized or both. They are everywhere! If we could have a dollar for everyone we see, we would be millionaires in a month. So why are they so popular? What is so great about them? Why are people so obsessed with sticking a piece of paper to everything and everywhere?
From children who could start to hold things, to high-school teenagers or college students and even adults love custom stickers. Is this hype or obsession good for society? Or is it a bad one? So many questions on something so simply made, yet understanding why people make such a big deal of them is a mystery.
But with every mystery, there will be answers. Answers formulated through observation and facts. Here are five reasons why people are so fond of them:
1. They allow us to describe ourselves
Do you remember during high school, our adolescent years where we were figuring out who we are, what kind of music we are into, what sports we wanted to play, either if we defined ourselves as one of the cool kids or one of the geeks? We can tell the personality of a child just by his or her preference in stickers, whether a son prefers airplanes over cars, even when a girl prefers robots over Barbie. Believe it or not, personalized stickers are one of the most in-demand goods to this day, where people buy them in bulk for multi-purposes.
They helped define what we see ourselves as, where the rocker kids place metal bands like a Metallica logo on their bags, the athletic kids place their favorite sports team logos on their water bottles and the geeks place some cheesy lines on their laptop, probably that says something like "I am a high-level wizard in dungeons and dragons" or “will do your homework if you stop taking my lunch money”.
2. Amazing in promoting DIY Projects or business brand/product
Before the time of the digital era, companies used a lot of customized stickers as promotional, advertising and marketing materials due to their low-costs and high effectiveness as they always tend to be eye-catching.
From wall decal or floor company logo to car bumper sticker and to anyone's laptop, even politicians use them to promote themselves for votes via giveaways or freebies. And even to this day, regardless of the present-day digital prowess, they are still being used for promotional and business activities to further one's or a company's reach to society. Even big businesses use hologram stickers to depict the high-quality of their products by sticking them on the packages or on the product itself, like Nike caps, and packages of the iPhone.
3. They can deliver messages thoroughly on a multi-purpose
Through the use of images, words or even both, we can achieve wonders by how we can relay messages across just by a simple piece of paper material with a small amount of adhesive. We can use vinyl stickers or embossed stickers for party invitations or on certificates for an individual's achievement.
What makes these simple paper materials so effective in relaying messages, thoughts and even life quotes to people is due to the ability to stimulate a person's emotions, where the message can be relatable to people. It can either turn a person's gloomy day into a good one. Help someone goes through heartbreak. Or just to simply share a simple joke along the sidewalk to break the ice during people's serious daily grind.
4. They allow us to be sentimental
Speaking of stimulating emotion, they can also stimulate the memory of moments or the excitement of an adventure waiting to happen. It is certain that when we visit a new place, we would most likely go to the souvenir shop to get a keychain, fridge magnet, and stickers.
Adding printed stickers on our daily belongings allows us to take the time to appreciate the fact that we can travel to certain places just by looking at them as not everyone is fortunate enough to travel the world. I can name a few people who collect rare custom-made stickers where ever they travel, as it gives them a sense of accomplishment, like a badge of honor for getting this far in life.
5. There is no such thing as a bad or ugly sticker.
Yes, there is no such thing as a badly designed sticker, because it all comes down to one's imagination of creating the design, maybe the person purposely made their sticker art to look funny, to look grunge, etc., because that's part of who they are, what they like depending on the uses of the sticker and they are pouring out their personality towards their canvas, which is a piece of paper with adhesive at the back.
Take it or leave it, we need stickers, for business uses, political and for personal uses such as expressing one's self or just the hobby of collecting. There could be more reasons of why people like stickers. So what are your reasons? And how many are there?